Project Background
The RTA Store offers a stress-free way for people to design and buy kitchen cabinets online. With virtual consultations, custom 3D designs, and a seamless checkout experience, they make home renovation easier and more personalized.
While the business model was strong, they were missing out on organic traffic. That’s where HipHype stepped in—to help The RTA Store rank higher in search results and reach people searching for kitchen renovation help.
The Challenges
- Low visibility in Google search results for key terms like “custom kitchen cabinets” or “3D kitchen design”
- Technical issues on the site, such as broken links, redirect loops, and duplicate pages
- No clear keyword targeting across the product and design service pages
- Missing opportunities to rank for informational content, such as design tips and renovation guides
Our Approach
We started with a full SEO audit to find what was working, what was broken, and where improvements were needed. Then we built a strategy focused on fixing issues and growing the right kind of traffic.
1. Technical SEO Fixes
- Cleaned up 404 errors, redirect chains, and duplicate content
- Improved sitemap and crawlability so search engines could index the right pages
- Optimized page speed and mobile performance
2. On-Page Optimization
- Optimized key product pages with proper keywords, meta tags, and headings
- Added keyword-rich content to category and service pages
- Updated internal linking structure to help users (and Google) navigate the site more easily
3. Content Strategy
- Identified blog topics homeowners search for (e.g., “how to measure kitchen cabinets” or “kitchen layout ideas”)
- Optimized older blog posts and planned new SEO-friendly articles
- Worked on building topical authority for kitchen design-related searches
Results
In just a few months:
- The RTA Store saw a 40% increase in organic traffic
- Several high-intent keywords moved from page 3+ to page 1 on Google
- Blog traffic increased by 2x due to better topic targeting
- More users started landing directly on service and design pages from search
Conclusion
By improving technical SEO, optimizing content, and targeting what homeowners were already searching for, HipHype helped The RTA Store reach more people looking to design their dream kitchens. The result was more traffic, better rankings, and more design consultations from organic visitors.
