Jade Privé is a luxury spa and salon based in Qatar, offering premium self-care experiences. To attract more local clients and build a recognizable online identity, HipHype focused on growing their social media presence through consistent content and community engagement on Instagram and TikTok.

Project Background

Jade Privé wanted to connect with women in Qatar looking for high-end beauty and wellness services. Although they offered exceptional in-store experiences, their online presence didn’t reflect the same level of quality and consistency. They approached HipHype to build a stronger brand image and increase foot traffic through social media.

The Challenges

• Jade Privé had limited brand visibility online.
  
• The salon had no consistent posting strategy or content style.
  
• They needed content that matched their luxury brand image.
  
• The local market was competitive, with many salons targeting the same audience.
  

Our Approach

We crafted a content strategy focused on visual appeal, brand storytelling, and local engagement across Instagram and TikTok.

1. Instagram Marketing

• Designed a clean and elegant brand aesthetic for the feed
  
• Shared behind-the-scenes videos, service highlights, and beauty tips
  
• Promoted exclusive offers and festive campaigns to drive bookings
  
• Used hashtags and geotags to reach women in Qatar
  

2. TikTok Content Strategy

• Created short, trendy videos to showcase services and customer experiences
  
• Used popular sounds and challenges to make the content more discoverable
  
• Focused on authentic, day-in-the-life content from inside the salon
  

Results

After just a few weeks of consistent posting and engagement:

• Instagram follower count increased by 60 percent
  
• Reel views grew steadily, with several crossing over 10,000 views
  
• TikTok videos reached thousands of local users organically
  
• More appointment inquiries started coming in through social DMs
  

Conclusion

With a clear strategy and creative content tailored for Instagram and TikTok, Jade Privé was able to increase its brand visibility and connect with its ideal audience online. The salon now has a growing digital presence that reflects its in-store luxury experience.