Project Background
Rocky Mountain Photography has been serving businesses since 2016 with stunning aerial drone shots, real estate photography, video production, and more. While their work spoke for itself, they needed more potential clients to find that work online. That’s where we came in—to improve how they show up in search and drive more quality leads with targeted ads.
The Challenges
- The website wasn’t ranking well for local or service-based keywords
- Many pages were missing SEO basics like meta titles, descriptions, and image tags
- Ad campaigns had been attempted in the past but didn’t deliver consistent results
- Not enough traffic was converting into booked consultations or contact form submissions
Our Approach
We focused on two key areas—SEO for long-term visibility, and performance marketing for short-term lead generation.
1. SEO Improvements
- Ran a full website audit and fixed technical SEO issues
- Optimized service pages with local keywords like “Denver real estate photography” and “Colorado drone services”
- Improved site speed and mobile responsiveness
- Added schema markup to enhance search visibility
2. Performance Marketing
- Created targeted Google Search and Display ads for their core services
- Built landing pages designed to convert—focusing on real estate agents, property managers, and local businesses
- Set up detailed conversion tracking to measure ROI
- Monitored campaigns weekly and adjusted targeting and budgets to maximize results
Results
- Website traffic grew by 60% over three months
- Ranked in the top 3 for several high-value keywords in the Denver market
- Ad campaigns delivered a 4.5x return on ad spend
- Contact form submissions and quote requests doubled, especially for drone and real estate shoots
Conclusion
With a strong SEO foundation and targeted performance ads, Rocky Mountain Photography saw real business growth. By helping more local businesses discover their visual media services, HipHype helped Rocky Mountain Photography turn their online presence into a consistent source of leads and clients.
