Client
Snapfix
Industry
Home Services and Repairs
Year
2024
Project Background
SnapFix sought to increase website traffic, attract more visitors through targeted PPC campaigns, capture qualified leads, and boost conversions. The key challenges included high competition in the home services industry, cost management to maintain a cost-effective PPC campaign, ensuring accurate audience targeting, and keeping ad content fresh to avoid ad fatigue among the target audience.
Strategy and Implementation
HipHype conducted extensive keyword research to identify high-performing and cost-effective keywords relevant to SnapFix’s services, focusing on long-tail keywords to capture more specific search intents and reduce competition. Compelling ad copy with strong calls to action was created, highlighting SnapFix’s unique selling propositions such as reliability, affordability, and expert service. Multiple ad variations were developed to test and optimize for the best-performing ones. Targeted campaigns for different service categories, such as plumbing, electrical work, and home cleaning, ensured relevant ad placements. Geo-targeting was implemented to focus on specific regions with higher demand for home services.
Optimized landing pages were designed for each service category, ensuring a seamless user experience from ad click to conversion. These pages included clear calls to action, easy booking forms, and trust signals such as customer testimonials and certifications. Smart bidding strategies were employed, using automated bid adjustments to maximize ROI, and budget allocations were regularly monitored and adjusted based on campaign performance and seasonal trends. Comprehensive tracking using Google Analytics and conversion tracking tools measured key metrics such as click-through rates (CTR), cost per click (CPC), and conversion rates. A/B testing was conducted to continuously refine ad copy, design, and targeting.
Results and Achievements
The PPC campaign achieved a 75% increase in website traffic within the first six months, with high-quality traffic indicated by a lower bounce rate. Over 2,000 qualified leads were generated per month, surpassing the initial target by 30%, with a significant portion converting into paying customers. Service bookings and requests through the website increased by 50%, and conversion rates were enhanced due to optimized landing pages and targeted ad campaigns. The campaign maintained cost-efficiency with an average CPC reduction of 20% and achieved a return on ad spend (ROAS) of 5:1, indicating a highly profitable campaign.
Client Testimonial
"The PPC campaign managed by HipHype has been a game-changer for SnapFix. We've seen substantial growth in website traffic, leads, and conversions. Their strategic approach to keyword selection, ad copy, and budget management has delivered impressive results. We highly recommend HipHype for their expertise and dedication." — John Doe, Marketing Director, SnapFix
Conclusion
The PPC advertising campaign for SnapFix successfully met and exceeded the client’s objectives. By leveraging targeted keyword strategies, compelling ad copy, and optimized landing pages, HipHype helped SnapFix increase website traffic, generate qualified leads, and boost conversions. This case study highlights the effectiveness of a well-executed PPC campaign in the competitive home services industry.