Project Background

Walk With Meee is an Australia-based mobile app that connects people with nearby walking buddies. The idea behind the app is to help users stay active, feel safe, and make walking a more social and enjoyable activity.

The team wanted to grow awareness, get more app downloads, and build a loyal community through digital marketing. That’s when HipHype stepped in.

The Challenges

Walk With Meeee was a new app in the market. They faced a few key challenges:

• Low brand awareness
  
• Limited marketing budget
  
• A new concept that needed clear explanation
  
• Inactive and unbranded social media pages
  

Our Approach

We focused on two key strategies: paid ads and social media marketing.

1. Meta Ads and Instagram Ads

We ran targeted app install campaigns on Meta platforms, including Facebook and Instagram. Our goal was to reach people in Australia who were interested in wellness, walking, and community.

• Designed ads that explained the app’s purpose in a simple and clear way
  
• Used short videos and static visuals to showcase the app experience
  
• Set up retargeting campaigns to bring back users who didn’t convert the first time
  
• Continuously tested different creatives and messages to improve performance
  

2. Organic Social Media Marketing

Alongside paid ads, we started building a strong organic presence on Instagram:

• Created a new, clean visual identity for the brand
  
• Shared regular content such as walking tips, community stories, and feature highlights
  
• Used local hashtags and follower engagement tactics to grow the audience
  
• Focused on building trust and encouraging word-of-mouth growth

Results

Within three months of launching our strategy:

• App installs increased significantly, with over 3,500 new downloads
  
• The cost per install was reduced well below the industry average
  
• Instagram following grew by 45 percent
  
• Engagement on posts and stories increased week by week
  
• More users began sharing the app with their friends and communities

Conclusion

Our digital strategy helped Walk With Meee reach the right audience, grow their user base, and build a strong presence both through ads and organic content. By combining clear messaging, smart targeting, and a consistent brand voice, we helped turn a new idea into a growing community.